Web Analytics Services that Refine Your Buyer’s Journey
Do you want users of your website to become leads? You need our Web Analytics Services to redefine the path of your buyer and differentiate your website.
ESTABLISH A UNIQUE IDENTITY OF YOUR BRAND WITH OUR BREATH-TAKING WEB ANALYTICS/ GOOGLE ANALYTICS SERVICES
Google Tag Manager
Google Tag Manager is a free tool that lets users manage and deploy marketing tags (snippets of code) on their website without modifying the code directly.
Google Analytics 4
Google Analytics 4 is a web analytics platform that tracks user behavior across websites and apps, offering advanced insights with enhanced privacy and event-based tracking.
PPC Ads Conversion Tracking
PPC Ads Conversion Tracking measures the effectiveness of pay-per-click ads by tracking specific user actions, like purchases or sign-ups, after clicking an ad.
Custom Dimensions & Metrics
GA4 Custom Dimensions & Metrics let you track and analyze specific data points unique to your business, providing deeper insights beyond standard analytics metrics.
Custom Dashboards
GA4 Custom Dashboards allow you to create personalized views of your analytics data, enabling quick access to key metrics and insights tailored to your needs.
Server-side Tracking
GA4 Server-side Tracking processes user data on your server, enhancing data accuracy, security, and control, while reducing client-side load and tracking limitations.
WHY SHOULD DIGITALMARKETING-CANADA BE YOUR GO-TO CHOICE FOR WEB ANALYTICS SERVICES?
A team that owns your project, enjoys surpassing expectations, and produces outcomes you can count on.
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01.Traffic Sources and AcquisitionWeb analytics identifies where visitors come from, including search engines, social media, email campaigns, and direct visits, helping businesses understand the most effective channels for attracting users. -
02. User Behavior and InteractionAnalyzing how users navigate a website, including which pages they visit, how long they stay, and where they drop off, provides valuable insights into user preferences and potential issues.
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03. Conversion Tracking and OptimizationWeb analytics tracks key actions that define success, such as purchases, form submissions, or downloads, enabling businesses to optimize conversion funnels and improve ROI.
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04. Audience Segmentation and AnalysisWeb analytics allows businesses to segment their audience based on demographics, behavior, or acquisition channels, leading to more personalized marketing efforts and improved targeting.
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05. Technical and Performance AnalysisIt monitors site performance, including load times and error rates, ensuring the website operates smoothly and provides a good user experience, which is critical for retaining visitors.
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06. A/B Testing and ExperimentationWeb analytics facilitates A/B testing by allowing businesses to compare different versions of web pages or elements, helping to determine which variations lead to better user engagement and higher conversions.
FAQ
Most frequent questions and answers
Web Analytics helps businesses by providing insights into user behavior, such as how visitors find the site, which pages they visit, and what actions they take. This information allows businesses to make informed decisions, improve website content and design, increase conversions, and optimize digital marketing strategies.
Common tools used in Web Analytics include Google Analytics, Adobe Analytics, Matomo etc. Mainly we use Google Analytics 4. This tool collect data on website traffic, user behavior, and conversion rates, offering detailed reports and dashboards that help businesses analyze and interpret the data to make data-driven decisions.
Key features of Google Analytics 4 include cross-platform tracking, which allows businesses to track user interactions across both websites and mobile apps in a single property. Key metrics tracked in Google Analytics include page views, bounce rate, session duration, traffic sources, conversion rate etc. These metrics provide insights into how users interact with the website, how effectively it engages them, and how successful it is at achieving business objectives like sales or lead generation.
Businesses should consider GA4 because it offers a more advanced, future-proof analytics solution. With its event-based tracking model, cross-platform capabilities, enhanced privacy features, and AI-driven insights, GA4 provides a more comprehensive understanding of user behavior and helps businesses stay competitive in an increasingly data-driven world.
The prices vary depending on the type of key features you want to come up with. The average cost of our Google Analytics 4 service is about 500 CAD.
